INDUSTRY NEWS

5 Ways To Improve Your Next Product Launch

Curious to know what a successful product/brand launch looks like? We were. That’s why we did some of the digging for you. We know that successfully launching a new product on the market is not as easy as 1-2-3. It can be a nerve-wracking and complex process that requires a...
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Your Guide to Influencer Marketing

Marketing is a crucial part of a supplement business’s structure. Not only does it boost brand awareness, but it also spikes sales, engages customers, and grows businesses. Not to mention that the supplement industry is super competitive and is ever-growing. With all this competition, it is paramount for your supplement...
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New Amazon Requirements for Dietary Supplements

If you sell your dietary supplements on Amazon, you are most likely aware of Amazon’s strict policies and restrictions that surround dietary supplements.  In 2021, Amazon is actively rolling out a new set of specific requirements surrounding dietary supplements. Here is a quick guide on how to stay in compliance...
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Ingredient Spotlight: LBiome

With more consumers understanding the connection between a healthy gut and the immune system, the probiotic market has seen huge growth. In 2021, however, the supplement industry will see a new type of “biotic” gain momentum: postbiotics. Considered a “promising alternative to live probiotic microbes,” postbiotics play a beneficial role...
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How Paragon Delivers Quality Nutritional Supplements

Five decades ago, Paragon Laboratories was born with a dream – to be a leader in the custom manufacturing and development of dietary supplements. The contract manufacturer has strived to be at the leading edge of both science and technology to provide its customers with the best service in the...
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How the Supplement Industry Will Evolve in 2021

About the Author: Jay Kaufman is the President of Paragon Laboratories. With nearly 30 years of experience in the supplement industry, Jay has a deep understanding of the supplement landscape and the challenges potentially faced by industry players. His approach to supplement development focuses heavily on quality assurance and control,...
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Your Guide to FDA Supplement Label Requirements

Governed by The Food and Drug Administration (FDA), dietary supplement labeling requirements are complex. Manufacturers must comply with a set of strict governmental regulations to keep consumers informed about what they’re putting into their bodies. To help you navigate the complex landscape of FDA regulations, here is a guide to...
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What is Stability Testing?

When it comes to supplements, contract manufacturers must follow a consistent and strict quality control process to deliver safe and quality products for its brands and consumers. It is important for brands to be cognizant of quality control since understanding general quality requirements can play an important role when it...
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A Guide To Starting Your Own Supplement eCommerce Store

Now is the perfect time to start the eCommerce supplement store you’ve been dreaming of. The supplement industry is continuing to grow at a rapid pace, especially in light of COVID-19, and eCommerce is becoming the predominant — and preferred — channel for many shoppers. With global eCommerce sales expected...
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Personalization in the Supplement Industry

The current supplement space is saturated with a sea of brands trying to differentiate themselves and fighting for the attention of consumers. These brands are regularly churning out generic supplements in a bid to increase their market share. However, new consumer behavior is indicating a desire for greater personalization from...
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How to Market Your Dietary Supplements on Facebook

Facebook is the world’s largest social network, with nearly 2.45 billion monthly active users. With so many users on the platform, Facebook offers a massive opportunity for supplement brand owners to promote their supplements and expand their reach in an increasingly eCommerce-oriented world. Brands that do not market their supplements...
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