Less is More: Simplifying the Health & Fitness Industry

In 2019, the global health & fitness nutrition industry was valued at $15.6 billion, with an expected annual growth rate of 8.9% from 2020 to 2027. Sports supplements held over 80% of this market share, driven by the growing awareness of health and fitness as well as a large number...
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Revolutionizing the Probiotics Market with New Technology

In 2012, the global probiotics market was exploding at an unprecedented growth rate of 7.56%, rising from $29.9 billion to over $50 billion today. However, the market was saturated with probiotic companies trying to create product differentiation through marketing and branding instead of quality and technology. This overload of brands...
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