INDUSTRY NEWS

Empowered Choices: Why Consumer Education is Key in Supplements

The power of informed choice cannot be underestimated in the ever-expanding universe of dietary supplements. In the supplement realm, consumer education is critical in fostering a relationship of trust and ensuring that every purchase decision is made with clarity and confidence. This blog delves into why educating consumers is an...
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Quality First: Ensuring Excellence in Every Supplement Capsule

The emphasis on supplement quality control cannot be overstated in the intricate world of health and wellness, where dietary supplements have become integral to daily life. Quality control in supplement manufacturing is not merely a regulatory requirement; it is the cornerstone of consumer trust and the bedrock of industry integrity....
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Mushroom Supplements: Fungi’s Fascinating Role in Modern Wellness

The health and wellness tapestry is being woven with new threads as mushrooms make a remarkable transition from the forest underbrush to the heart of the dietary supplement industry. This transformation isn’t an overnight sensation but a natural progression rooted in deep-seated traditions, now reinforced by scientific validation. Let’s embark...
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Empowering Women Through Supplements: Addressing Unique Health Needs

Women’s unique physiological needs have come to command a central role in the unfolding narrative of health and well-being. As awareness grows, so does the understanding that women’s bodies are not just different but that these differences demand specialized nutritional support. This awareness beautifully converges with the evolution of women’s...
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The Customer’s Role in Forecasting Success

Understanding supply and demand dynamics in the supplement industry is akin to predicting future trends in a fast-paced environment. The spotlight often falls on the contract manufacturers to meet stringent delivery deadlines in an era defined by the “just-in-time” inventory model. A recurrent query we receive at Paragon Laboratories is,...
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8 Ingredients Consumers Look For In Protein Powders & Supplements

Protein supplements have become increasingly popular for consumers seeking to improve their physical health and appearance. With the global protein supplements market size projected to reach USD 32.56 billion by 2028, this staggering growth indicates that the increasing motivation to improve health and fitness goals will drive the innovation and...
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How to Research Dietary Supplement Category Trends on Amazon

Whether you’re an established supplement brand looking to expand your product line, or a new entrant eager to break into the industry, understanding category trends on Amazon is crucial. In this post, we’ll share effective techniques for researching dietary supplement trends on Amazon and deciphering these trends to better support...
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Setting Up an Amazon Storefront for Supplements

In today’s highly competitive supplement industry, establishing a strong presence on Amazon is crucial for companies looking to reach a diverse customer base and stay ahead of the competition. We at Paragon often get the question, “Should I sell on Amazon or on my own website?” The fact is that...
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8 Dietary Supplement Trends You Need To Know For 2023

As improved health & wellness makes its way to the top of many consumer 2023 resolution lists, we look forward to seeing the global dietary supplement market stay on an upward trajectory. Industry experts have forecasted the market to grow from its 2021 size of $140.3 billion to $272.4 billion...
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How to Easily Deliver Your Supplement Product Beyond Borders

Whether you are the owner of an eCommerce business or are planning to become one, you will probably look into international shipping to broaden your services to potential customers as you grow. A common misconception within the industry is that businesses have to be large and established before shipping beyond...
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