How to Research Dietary Supplement Category Trends on Amazon

Whether you’re an established supplement brand looking to expand your product line, or a new entrant eager to break into the industry, understanding category trends on Amazon is crucial. In this post, we’ll share effective techniques for researching dietary supplement trends on Amazon and deciphering these trends to better support...

Setting Up an Amazon Storefront for Supplements

In today’s highly competitive supplement industry, establishing a strong presence on Amazon is crucial for companies looking to reach a diverse customer base and stay ahead of the competition. We at Paragon often get the question, “Should I sell on Amazon or on my own website?” The fact is that...

Expo West 2023 Recap: 6 Trends To Watch In the Nutrition & Wellness Industry This Year

Welcome to our recap of Expo West 2023, the premier trade show for the natural, organic, and healthy products industry. With thousands of exhibitors and attendees, this event offered valuable insights into the latest nutrition and wellness trends shaping the market. At Paragon Laboratories, we recognize the importance of staying...

8 Dietary Supplement Trends You Need To Know For 2023

As improved health & wellness makes its way to the top of many consumer 2023 resolution lists, we look forward to seeing the global dietary supplement market stay on an upward trajectory. Industry experts have forecasted the market to grow from its 2021 size of $140.3 billion to $272.4 billion...

How to Easily Deliver Your Supplement Product Beyond Borders

Whether you are the owner of an eCommerce business or are planning to become one, you will probably look into international shipping to broaden your services to potential customers as you grow. A common misconception within the industry is that businesses have to be large and established before shipping beyond...

5 Ways To Improve Your Next Product Launch

Curious to know what a successful product/brand launch looks like? We were. That’s why we did some of the digging for you. We know that successfully launching a new product on the market is not as easy as 1-2-3. It can be a nerve-wracking and complex process that requires a...

How to Improve Your Inventory Management During the Supply Chain Disruption

It’s no secret that the supply chain is disrupting industries across the board, supplement brands included. Many supplement brands are interested to find creative solutions around inefficient inventory management, long lead times, and material shortages. This constant struggle to keep their products available on the market has not only impacted...

How to Upgrade Your Packaging for a Memorable Unboxing Experience

Over the last few years, the eCommerce sector has experienced rapid and accelerated growth largely because consumers are shopping online now more than ever before. Alongside this growth in eCommerce, we’re seeing an elevated demand for innovative packaging solutions. By 2026 the packaging market is projected to hit $61.55 billion....

4 Questions to Set Your Supplement Brand Apart from the Competition

Setting your supplement brand apart from the competition is the only way to get ahead and succeed in the long run. In this digital age, consumers are interacting with brands in more ways than one. As such, they are craving more from brands now than ever – they want to...

Do You Need Product Liability Insurance?

Wondering what the purpose of insurance for businesses is? Because no system is 100% free of accidents or complications, insurance provides you with a preventative cushion to fall back on when unexpected situations occur. Acquiring product liability insurance protects your brand and relieves you of the burden of the risk...

How to Kick Off a Successful Pre-Launch Plan for Your New Supplement

The market for dietary supplements has skyrocketed since the start of the pandemic. This is because consumers have become more conscious of their health and wellbeing, which makes them turn to supplements for support. As such, now is the perfect opportunity for brands to launch their new and innovative supplements...

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