Paragon Labs USA

Expo West 2023 Trends

Expo West 2023 Recap: 6 Trends To Watch In the Nutrition & Wellness Industry This Year

Welcome to our recap of Expo West 2023, the premier trade show for the natural, organic, and healthy products industry. With thousands of exhibitors and attendees, this event offered valuable insights into the latest nutrition and wellness trends shaping the market. At Paragon Laboratories, we recognize the importance of staying updated with these industry trends to ensure that our customers receive the best products and services. We were thrilled to have a strong presence at Expo West this year, engaging with experts and exploring new developments. Through our time at Expo West 2023, we identified the top six trends that will significantly impact the nutrition and wellness industry in 2023. Read on to discover what’s shaping the world of dietary supplements and how Paragon Laboratories is responding to these exciting advancements.

Trend 1: Personalized Nutrition

The first significant trend we observed at Expo West 2023 was the growing emphasis on personalized nutrition. As more consumers seek tailored dietary supplements to meet their unique health needs, the industry is responding with innovative products and services. Genetic testing and artificial intelligence (AI) play crucial roles in creating individualized supplement regimens based on factors like genetic makeup, lifestyle, and health goals. At Paragon Laboratories, we recognize the value of personalized nutrition and are committed to developing customized supplement solutions. By leveraging advanced technology and collaborating with experts in the field, we aim to help our customers create the most effective and targeted supplements, ensuring optimal health and well-being for their consumers.

Trend 2: Plant-Based Supplements

The second trend that stood out at Expo West 2023 was the increasing demand for plant-based supplements. As consumers become more conscious of plant-based products’ environmental and health benefits, the industry is seeing a surge in interest for alternatives to traditional animal-derived ingredients. This has led to innovations in plant-based proteins, vitamins, and minerals, offering a more comprehensive range of options for those seeking natural and eco-friendly supplements. At Paragon Laboratories, we are dedicated to meeting this growing demand by sourcing and manufacturing high-quality plant-based ingredients. Our commitment to sustainability and health ensures that our customers can enjoy the benefits of plant-based supplements without compromising on the quality or effectiveness of their products.

Trend 3: Immune Health Focus

The third notable trend from Expo West 2023 was the heightened focus on immune health. In light of recent global health concerns, consumers and supplement brand owners are placing a greater emphasis on products that support the immune system. This has led to the development of innovative ingredients and formulations specifically designed to bolster immune health. At Paragon Laboratories, we understand the importance of providing our customers with effective immune-boosting ingredients to help strengthen their supplements. As a result, we are continuously researching and incorporating cutting-edge ingredients and formulations into our manufacturing process, enabling us to deliver top-notch immune-support products that cater to the growing demand in the market.

Trend 4: Sustainable and Eco-Friendly Packaging

The fourth trend that emerged at Expo West 2023 was the growing demand for sustainable and eco-friendly packaging. As awareness of the environmental impact of packaging materials increases, supplement brand owners are seeking environmentally friendly packaging solutions to align with consumer expectations. This has led to advancements in biodegradable and recyclable materials, offering more sustainable options for the industry. At Paragon Laboratories, we are dedicated to helping our customers adopt responsible packaging practices. We continuously explore and implement innovative, sustainable packaging solutions to ensure that the supplements we manufacture for our customers not only benefit consumers’ health but also minimize their impact on the environment. By prioritizing sustainability, we empower supplement brand owners to meet the evolving demands of the market and contribute to a greener future.

Trend 5: Transparency and Traceability

The fifth trend identified at Expo West 2023 was the increasing importance of transparency and traceability in the nutrition and wellness industry. In today’s market, supplement brand owners recognize the value of supply chain transparency for building consumer trust and ensuring product quality. Technological advancements, such as blockchain, have made it easier than ever to track ingredients from source to shelf, providing consumers with the information they need to make informed choices. At Paragon Laboratories, we are committed to upholding the highest standards of transparency and traceability in our ingredient sourcing and manufacturing processes. By partnering with reputable suppliers and employing advanced tracking technologies, we enable supplement brand owners to confidently stand behind their products, knowing they are providing their customers with safe, high-quality, and ethically sourced supplements.

Trend 6: Children’s and Prenatal Nutrition

The sixth and final trend that received attention at Expo West 2023 was the growing emphasis on children’s and prenatal nutrition. With a growing understanding of the critical role nutrition plays in a child’s development and the health of expectant mothers, the industry is witnessing an increased demand for specialized supplements that cater to these unique needs. Innovations in this area have led to the introduction of a diverse range of products, including easy-to-consume forms such as gummies, chewable tablets, liquids, and powders, specifically designed to address the nutritional requirements of children and pregnant women.

At Paragon Laboratories, we recognize the importance of supporting children’s and prenatal nutrition by providing our customers with high-quality, safe, and effective supplement solutions. We work closely with experts in pediatric and prenatal health, staying up-to-date with the latest research and guidelines to ensure our formulations meet the highest standards. By incorporating advanced technologies and selecting premium ingredients, we help supplement brand owners offer products that contribute to the well-being of children and expectant mothers, ultimately supporting the next generation’s health.


In conclusion, Expo West 2023 has unveiled five significant trends shaping the nutrition and wellness industry: personalized nutrition, plant-based supplements, immune health focus, sustainable and eco-friendly packaging, and transparency and traceability. At Paragon Laboratories, we are committed to staying at the forefront of industry trends and innovation, ensuring that we provide our customers with the best possible products and services. By incorporating these trends into our manufacturing process, we help supplement brand owners stay competitive and meet the evolving needs of their customers.

Stay informed about the latest developments in the nutrition and wellness industry and explore Paragon Labs’ product offerings as we continue to advance our capabilities and adapt to the ever-changing market landscape. Together, we can create a healthier, more sustainable future for all. Contact us to learn more!

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