Whether you’re an established supplement brand looking to expand your product line, or a new entrant eager to break into the industry, understanding category trends on Amazon is crucial. In this post, we’ll share effective techniques for researching dietary supplement trends on Amazon and deciphering these trends to better support you.
Understand the Basics
First, familiarize yourself with the basics of dietary supplements on Amazon. This includes understanding the main product types (such as vitamins, minerals, amino acids, and herbal supplements), and knowing how these products are categorized on Amazon. Each product type comes with its own regulations and standards, so it’s essential to have a solid foundation before diving into deeper research.
Use Amazon’s Best Sellers Rank
Amazon’s Best Sellers Rank (BSR) can provide valuable insights into the most popular products in the dietary supplements category. Checking the BSR regularly can help you spot trending products, seasonal fluctuations, and other significant market shifts. However, keep in mind that BSR is only one data point and should be combined with other research methods for a comprehensive understanding of the overarching dietary supplement trends on Amazon.
Study Customer Reviews and Ratings
Customer reviews and ratings on Amazon can offer an unfiltered view into what consumers truly think about a product. Look for patterns in the reviews: Are customers consistently praising or criticizing a specific product feature? Are there common complaints about a particular brand or product type? These insights can help you understand customer needs and preferences, informing your product development and marketing strategies.
Leverage Amazon Product Research Tools
Several product research tools are specifically designed for Amazon, such as SellerApp, Jungle Scout, and Helium 10. These tools can provide detailed data on sales volumes, competition levels, pricing trends, and much more. Using these tools can help you identify lucrative dietary supplement trends on Amazon and avoid saturated markets within the dietary supplements category.
Monitor “Customers who bought this also bought” Recommendations
Amazon’s “Customers who bought this also bought” feature can provide valuable information on customer purchasing habits. For example, if you notice that a large percentage of customers who bought a particular protein supplement also bought a certain type of amino acid, it might indicate a trend worth exploring.
Keep an Eye on New Arrivals
Amazon’s “Hot New Releases” section shows newly launched products that are selling well. Monitoring this section can help you spot emerging trends in the dietary supplements industry early on. Remember, being among the first to capitalize on a new trend can provide a significant competitive advantage.
Follow Industry-Related Keywords
Tracking relevant keywords over time can help you identify rising trends in the dietary supplement market. Tools like Amazon’s A9 algorithm provide data on how often specific keywords are used, giving you a clear indication of what consumers are currently interested in.
In conclusion, understanding dietary supplement trends on Amazon requires a combination of techniques: studying customer reviews, using research tools, tracking industry-related keywords, and keeping an eye on new arrivals. With these methods in your research toolkit, you’ll be well-equipped to make informed decisions and stay ahead of the curve in the dynamic dietary supplement market on Amazon.