Marketing is a crucial part of a supplement business’s structure. Not only does it boost brand awareness, but it also spikes sales, engages customers, and grows businesses. Not to mention that the supplement industry is super competitive and is ever-growing. With all this competition, it is paramount for your supplement brand to stand out. The way you position yourself dictates how consumers view your brand.
With about 3.484 billion active social media users, there is no doubt that social media usage has grown, and so has social media marketing. It has grown from just a digital storytelling platform to a platform that connects people to new products and services. Supplement companies are leveraging social media marketing to improve their brand awareness. Specifically, they are using influencer marketing. Because influencers command a large following of dedicated followers, they can expose supplement brands to their many followers since these followers consider them knowledgeable in their niches and therefore value their recommendations.
With that said, let’s dive right into why influencer marketing is important.
What is Influencer Marketing?
Influencer marketing entails brands collaborating with online influencers to market their products and services. In other cases, brands may work with influencers to increase brand awareness and recognition. Influencers are those on social media platforms with a large number of followers who look toward these individuals as experts in their fields.
It is becoming more difficult for supplement brands to get recognition in a highly saturated industry. It has therefore led to a demand for new and innovative digital marketing strategies, like influencer marketing. Influencer Marketing is essential to brands because it boosts brand awareness, which is crucial to the growth of supplement businesses. When people are conscious of your logo or brand, you sell more. This is because people are quick to buy from brands they recognize or click on a brand’s website. Brand awareness boosts click-through as well as conversion rates by three times when used in online advertising.
According to market research, 54% of consumers research products via social media platforms. Furthermore, there are 1.3 million users that join social media daily. This shows that the market is ever-growing. Influencer marketing provides a way to tap into this market.
Platforms to Help Brands Connect with Influencers
Klear is a platform for discovering which influencers to work with. Their software enables you to tailor the profile of an influencer you want to work with to fit a number of factors. Klear does not have a straight-up pricing plan but requires you to request a demo before diving right in.
Some of the services that are provided by this platform include influencer recruitment, audience analysis, influencer scoring, influencer analytics, segmentation, and scoring. Their influencers work with social media channels like Instagram, TikTok, and Youtube.
Upfluence is a self-serve influencer marketing platform. This means that its pricing is set such that it is affordable for small to medium-sized businesses. Access to this platform is granted on a subscription basis. You pay a monthly fee though they are sold on an annual basis.
The levels of service include Startup, Small Business, Professional, and Enterprise. Services offered include campaign management, influencer search and discovery, and third-party analytics.
AspireIQ is a self-serve platform that connects your brand with an extensive selection of over 150,000 influencers. Some of its services include influencer marketplace, influencer search, discovery, campaign management, and relationship management.
The influencers on this site work on a wide variety of channels. These include Instagram, Pinterest, Facebook, Youtube, Twitter, and blogs.
CreatorIQ is an influencer platform that aims to crack down on common problems that plague the influencer marketing industry, such as follower fraud, inauthentic influencers, and inflated reach metrics. Services offered include third-party analytics, influencer search, and discovery, campaign management, and relationship management.
Some of the social media channels it services include Facebook, Pinterest, Twitter, Instagram, Twitch, Youtube, and blogs.
#paid is an influencer marketplace platform that allows brands to come up with campaign briefs that describe their goals, the scope of their ideal content, and details on their desired influencers. Influencers then signal that they wish to take part in a brand’s campaigns through a Hand raise.
Some of the services it offers include an influencer marketplace, influencer content amplification, campaign management, third-party analytics, global influencer payment, fraud detection, among others. The channels that it services include Facebook, Instagram, TikTok, and Youtube.
Benefits of Using Influencer Marketing
Influencer Marketing provides supplement brands and businesses with a variety of benefits:
- Amplifies consumer awareness of your supplement brand. Because influencers have a massive reach, they can boost brand awareness and increase brand exposure. When an influencer endorses or recommends a supplement brand, their followers will most likely take notice.
- Allows for influencers to educate their followers on the advantages of your supplement product and ingredients in a way in which consumers can easily understand.
- Offers a highly focused approach to supplement marketing or precise targeting. As they have niche demographic followings, they are therefore influential targets for brands looking to showcase their products to a dedicated audience with spending power.
- Boosts audience engagement. It is no easy feat to get likes or comments on a social media post. By partnering with influencers, you won’t struggle to build engagement on your posts.
In this digital world, there’s no doubt that influencer marketing is crucial for the growth of supplement brands and businesses. Fast and alert supplement brands have already begun to tap into influencer marketing to grow their brand and expand their reach. Supplement brands looking to expand their market and gain a competitive edge must consider diving into influencer marketing to regain their market share. Selecting the right influencers will introduce their products to newer markets and build brand loyalty.
For more information on influencer marketing, contact Paragon Laboratories. We will connect your brand with the ideal industry-leading influencer platforms that suit your supplement brand.