If you feel well, you’ll look well. This is part of the “beauty from within” mantra that lies in the heart of the nutricosmetics industry as consumers want more than just to look good; they want to feel good too.
Nutricosmetic, occasionally referred to as a beauty supplement, is a relatively new term that refers to products and ingredients that act as nutritional supplements for treating the skin. Filling the hole between nutritional deficiencies in the diet and a healthy rate of skin renewal to protect it from environmental stressors, nutricosmetics provide natural health formulas that support one’s overall health and appearance of skin, hair, and nails.
With nutricosmetics coming in the forms of powders and shakes there are plenty of opportunities to capitalize on this customer demand.
Common Ingredients of Nutricosmetics
According to NPD Group, 39% of women ages 25-34 believe it is important for their nutricosmetics to have anti-aging properties, which is a significant increase from the 19% of women ages 18-24 who believe the same way. In the United States, women ages 25-34 represent 18% of all facial skin care users, with an average of three facial skin care products used each day. Men, on the other hand, may not be as big of a demographic in this market, but are becoming a bigger force within the newer generations. Besides anti-aging properties, some other benefits consumers look for include moisturizing/hydrating, acne prevention, and sun protection. With all of the different benefits consumers want, it is important to know which ingredients to use in your formula.
Being one of the most prominent proteins found in the body, collagen is a nutrient that can improve the skin, strengthen and repair joints and bones, and potentially help slow the aging process. These newfound benefits are a perfect addition to collagen as it is already commonly used in makeup products. It’s not hard to see why it’s considered the “Fountain of Youth.”
The protein is a recent addition to the nutricosmetics landscape with its ability to strengthen skin, hair, and nails. In fact, formulas with solubilized keratin are praised for their ability to bind to hair and boost its volume and shine.
As a part of the polyphenols group, resveratrol combats free radical damage with its ability to fend off harmful UV rays. Researchers also believe that resveratrol activates the SITR1 gene, which is a gene that may protect the body against the effects of obesity and aging.
If you are aiming to strengthen hair and nails specifically, biotin is the key ingredient you don’t want to forget to add to your formula. The vitamin boosts the metabolism of protein, fats, and carbohydrates and is believed to boost hair and nail growth.
The Market Is Glowing
The consumer’s skin is not the only thing glowing because of nutricosmetics, but also the market. Transparency Market Research reported the global nutricosmetics market was valued at $5.13 billion back in 2017 and is expected to hit $7.93 billion by 2025, with a CAGR of 5%. Within the regional segments, North America is projected to have the largest CAGR at 6.4%.
This healthy market growth can be attributed to the heavy emphasis on maintaining healthier lifestyles and investing in scientifically-proven products that fulfill that lifestyle. As mentioned before, the consumer’s understanding of “beauty from within” will also increase the market’s growth, especially for ready-to-drink beverages and products containing collagen.
As of now, there are only two product segments in the nutricosmetics market: supplements and beauty beverages. In 2016, supplements led the market as customer demand for nutritional and beauty supplements increased among all regions of the world. This allowed pharmacies to become the leading distribution channel in the market; however, health and beauty stores are expected to dethrone pharmacies before the end of the forecast period.
The nutricosmetics market will continue to radiate as more consumers begin to adopt the industry’s “beauty from within” mantra. And, with the summer season almost here, nutricosmetics will be making a big splash as consumers will want their skin to glow as bright as the sun.