Over the last few years, the eCommerce sector has experienced rapid and accelerated growth largely because consumers are shopping online now more than ever before. Alongside this growth in eCommerce, we’re seeing an elevated demand for innovative packaging solutions. By 2026 the packaging market is projected to hit $61.55 billion.
Although packaging is not one of the most important facets of a product, many brands overlook its potential marketing impact. When properly done, the right packaging and unboxing experience can enhance the entirety of a product, create a memorable moment for your customers, and keep them coming back for more.
Why Should You Care About Product Packaging?
Product packaging encompasses the design, evaluation, and production of a vessel to place your innovative products. However, just packing your product in a box does not cut it anymore. Nowadays, consumers want more than just a package delivered. They want a whole experience. Enter product packaging. Your product packaging should delight your customers. It is integral for your customer’s fun and unique unboxing experience. Now, you may be thinking: “What is an unboxing experience?”
An unboxing experience occurs when consumers receive their package and take out what’s inside. In this digital era, many consumers even record the moment they unbox and share it on social media. This provides a huge opportunity for your brand to stand out, reach larger audiences, create a loyal customer base, and ignite interest and excitement for your brand. In fact, unboxing has been found to play a large role in customer fulfillment and brand loyalty. To help you get started, here are 3 ways you can upgrade your packaging for a memorable unboxing experience that will leave a lasting impression.
1. Align Your Packaging with Your Brand
Building your brand is a long and intensive process – you put a lot of thought and effort into each facet, including your logo, your brand colors, and overall design. That’s why it is critical for you to make sure your packaging is completely aligned with your brand. After all, the packaging of your product will be the first physical impression your customer will have of your brand.
We used to think that product packaging mainly served a practical role in the transportation of goods from business to consumer. However, now, brands can use packaging to build brand recognition and loyalty with consumers. Think about using custom packaging that is unique to your brand. You can decorate the interior or exterior of your package with custom stickers, illustrations, stamps, or even tapes. Keep in mind that all of these customized details should connect with your brand. This will allow consumers to feel closer to your brand and evoke feelings of familiarity with your color, font, and design choices. Remember: the idea is to use recurrent elements like images and fonts to increase brand awareness and recognition from the moment a consumer sees your packaging.
2. Utilize Sustainable Materials
When it comes to modern trends, few are as powerful as the sustainability trend. Nowadays, many consumers look for and buy from sellers that can incorporate sustainability into their practices. The sustainable packaging market currently has a CAGR of 7.55%, and over 60% of consumers are now demanding sustainable packaging in their products.
By choosing packaging materials that are reusable, recyclable, or compostable, your brand can reduce its ecological impact and show its commitment to sustainability from the first moment a consumer encounters your product. Corrugated boxes, recycled packaging, compostable envelopes, and cellulose bags are all sustainable and affordable alternatives to plastic that will show your eco-conscious consumers you care about your carbon footprint. Not only that but using sustainable packaging can also lower costs for your brand as well. In addition to utilizing sustainable packaging, you can also insert directions on how to properly throw away your packaging. This way, the sustainable materials you chose will be able to be reutilized or degrade in their intended environment.
3. Add Personalization Elements
All consumers want to feel connected to a brand. It feels good when a brand can speak directly to consumers and their experiences. Personalization is the best way to fulfill this need, and it’s much easier than you think. You can easily approach personalization with something as simple as a card insert in each package. These card inserts offer a personalized touch and are an easy way to provide additional information. They can be extremely versatile containing your social media handles, a QR code, a sincere thank you note, information on upcoming releases, and more.
You can also include additional content in your packaging to further enhance the consumer’s experience with your brand. Think about including small samples, promotions, discounts, and deals to encourage repeat purchases and make each experience unique. Additionally, since your chosen personalization token will be located on the surface of your package, it’ll be the first thing your customer sees. Your personalization token will direct the narrative from the first interaction and allow your product to further resonate with your customers.
Your product packaging is an essential aspect of any memorable unboxing experience. Supplement brands that can upgrade their product packaging will be able to capture the interest of consumers and gain more market share. When done correctly, you’ll be able to stay top of mind with consumers. Remember, the way you portray your brand through packaging can leave a lasting impact on your consumers and make them feel closer to your brand. As such, it is a good idea to start paying attention to your packaging and reinvent the way your brand approaches the packaging and unboxing experience. For more information or inquiries, contact us today.