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Ingredient Spotlight: LBiome

With more consumers understanding the connection between a healthy gut and the immune system, the probiotic market has seen huge growth. In 2021, however, the supplement industry will see a new type of “biotic” gain momentum: postbiotics. Considered a “promising alternative to live probiotic microbes,” postbiotics play a beneficial role...
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Top 6 Mistakes Supplement Brands Make

Developing a successful supplement brand requires more than just a good idea to become viable. Many newcomers in the supplement business are unaware of the more technical details involved in the process of developing their product, often finding themselves expending undue time and resources on correcting avoidable mistakes. While entrepreneurs...
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How to Market Your Dietary Supplements on Amazon

If you sell dietary supplements, eCommerce is an incredible tool to increase sales and expand your brand. There are thousands of eCommerce platforms available, but the one that remains supreme over the rest is Amazon. Being able to successfully market and sell your dietary supplements on Amazon can put your...
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What Are Amino Acids & Why Do You Need Them?

Many people know that amino acids are an important part of their nutritional health. However, the general public does not understand what amino acids are, which ones are the most important, or what function they serve in the body. Amino acids are organic compounds used for protein synthesis, tissue repair,...
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7 Herbal Drink Powders for Reducing Stress

Many people have heard of chamomile tea as a relaxing alternative to the more traditional Earl Grey tea, but did you know that there are many other herbal drink powders that can provide relaxing benefits as well? Many of these herbal tea powders offer natural stress-relieving properties and are great...
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5 CoQ10 Benefits to Keep Your Heart & Brain Healthy

With health becoming a main priority for many consumers, Coenzyme Q10 (CoQ10) supplements have been on the rise due to their many health benefits. From heart to brain health, CoQ10 promotes the maintenance of healthy cells in our bodies and is shown to play an important role in metabolism. Here...
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How to Boost Your Supplement Brand with Clean Label

Consumers are becoming supplement savvy and paying closer attention to what is in their supplements. Unsurprisingly, label-conscious consumers want to know what ingredients, fillers, binders, and flow agents they are ingesting. This behavior is arising from the consumer-driven clean label movement. As the clean label trend continues to grow and...
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How to Successfully Launch & Manage Your Supplement Brand Online

There has never been a better time to build your brand presence in the online marketplace. With the demand for dietary supplements skyrocketing during the COVID-19 pandemic, supplement brands have the perfect opportunity to connect and build relationships with customers online. Investing in creating your online store is a strategy...
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6 Essential Supplements to Stay Healthy While You Stay at Home

With most of the country still upholding stay-at-home orders to reduce the spread of COVID-19 (also known as the Novel Coronavirus), millions of people are experiencing higher stress levels as they adjust to a new kind of work-life balance. However, this new balance has created the perfect opportunity for people...
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See You at Natural Products Expo West

Spark your passion at Natural Products Expo West! Hailed as the epicenter of consumer demand and innovation in dietary supplements and ingredients, food and beverage, and personal care, the annual event will take place from Tuesday, March 3 to Saturday, March 7 at the ACC North Halls, Marriott & Hilton...
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