The COVID-19 pandemic changed countless aspects of our lives — one of the most influential changes for both businesses and consumers comes in the form of eCommerce. The eCommerce sector has been booming post-pandemic. Consumers are turning to online shopping compared to traditional store shopping now more than ever. In fact, COVID-19 accelerated eCommerce growth by 4-6 years. Because of the continued growth of eCommerce alongside the continued focus on health and wellbeing, many supplement brands are taking advantage of the market by going direct to consumer (DTC) via their own eCommerce storefront.
Although it may seem easy to set up your own DTC website, without proper planning, you will not be able to boost your bottom line. That’s why supplement businesses should constantly be searching for ways to upgrade and enhance their eCommerce site. Here are 5 ways to upgrade your site for increased visibility, sales, and leads.
1. User-Friendly Experience
When building an eCommerce storefront, it is important to provide unique and convenient experiences for your customers. Any customer who visits your digital storefront must be able to distinguish and see your products and services through an easy-to-use design and interface. This user-friendly experience begins with optimizing your product selection with clear images and detailed descriptions of each product. Customers should be able to tell what each product is at a glance and each description should be able to concisely answer any possible questions they might have.
Additionally, it is important to add clear call-to-actions to your website. These include “Order Now” and “Request a Quote” buttons that redirect customers to the page to place their order or request more information. With these clear elements on your site, purchasing and requesting information becomes very easy and straightforward for consumers.
2. Fulfillment Options
Nowadays, consumers have a wide variety of on-demand options for dietary supplements. Brands that want to capture their attention and loyalty must go above and beyond consumer expectations. With this in mind, it is a good idea to consider your fulfillment options. Fulfillment is the steps in which a merchant delivers an order to its intended consumer. In the case of a storefront, this means making sure each order reaches its buyer. With hundreds of possible orders per day, fulfillment is often too costly and unmanageable to handle in-house.
Brands that are struggling with costs and expenses associated with eCommerce fulfillment should think about partnering with a 3PL fulfillment partner. By working with a fulfillment partner, you can reduce time to market, eliminate barriers to entry, and free up your resources so you can focus on growing your business.
3. Clear Customer Service Channels
Customer service can be crucial to the success of your entire eCommerce store. Many potential customers have questions and concerns about your products, so having a clear and efficient customer service channel can ease any hesitations. Additionally, shipment and delivery delays are common for eCommerce businesses. When the unexpected occurs, keep your customers updated with timely communication.
An easy solution to open a clear communication channel with your customers is a Contact Us page on your website where visitors can reach you. You can also take your customer service one step further by installing live chat plug-ins for quicker communication.
4. SEO Optimization
Can your target audience find your eCommerce storefront from a simple online search? If not, Search Engine Optimization (SEO) may be the best route for your business. SEO can be simply defined as the process of improving your site to increase visibility.
Keywords are at the core of SEO, which is why you should be using the right keywords that relate to your site, content, and capabilities. Using the proper keywords will ensure that your website pages rank high whenever a user searches for anything related to your brand. Now, you may be wondering: How do I know which keywords are right for my brand? To find the best keywords for your company, it is vital to conduct keyword research. This means you’ll need to invest some time into brainstorming the terms and phrases that best describe your product and its benefits. From there, you’ll need to plug your findings into a keyword research tool to help you build your unique list of keywords to focus on and integrate into your website content.
5. Compelling Brand Story
There’s more to a successful digital storefront than just optimizing your content. You’ll need informative and valuable content that will capture the attention and interest of your intended audience and convert them into loyal customers. As such, creating a compelling brand story is a must when building your eCommerce website. Many potential customers will want to get a feel for who you are as a brand before spending their time and money on you. They are curious to know what your brand represents and why they should purchase their products from you. New customers won’t want to take their business to a brand they don’t identify with.
By presenting your origin story, vision, and mission in a unique and innovative way, you will be able to create a holistic image of your brand and capture the hearts of your target audience. With this in mind, your storefront should address why you started your business and the key issues you want to address. Think about what your focus is. What makes your brand different from others? What do you stand for, and why? A compelling brand story not only allows your audience to remember who you are as a brand but also fosters a sense of trust and loyalty, which is important when building a loyal customer base.
Supplement brands looking to create a strong eCommerce presence stand out in a saturated industry should consider upgrading their digital storefront with the right tools that will help guide customers on their buyer’s journey. Supplement brands and businesses that are able to successfully build their online presence will be able to gain a competitive edge and capture more market share.
Paragon Laboratories provides you with the introductions and advice when it comes to growing your business, bringing your dietary supplements to life, and picking the best 3PL partner for your business. Want to learn more? Contact us today.